NASCAR, the most popular motorsport in the United States, has worked with video game developers to design several video games. In 2003, EA Sports received an exclusive console license to produce NASCAR games, eliminating Papyrus and Hasbro Interactive as competitors. In May 2009, IRacing.com received a license to run NASCAR sanctioned IRacing online racing starting in 2010. In June 2009 at the E3 Gaming Expo, NASCAR was shown in Gran Turismo 5 for the PlayStation 3.
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In 1994, Papyrus Design Group, an up-and-coming simulation racing developer (at the time) that was best known for the IndyCar Racing series, released the first installation to the NASCAR Racing Series into the video game market. The game was a huge success. This game, with its revolutionary and dynamic car physics system, changed the image of many people that thought NASCAR was "just a boring sport where you watched cars make left hand turns all day".
Over the next decade Papyrus teamed with Sierra Entertainment and continued producing games for their NASCAR Racing series. The NASCAR Racing games were universally praised for their accuracy in terms of physics and track feel, with NASCAR Cup and Nationwide series drivers regularly practicing for upcoming tracks using the games. Dale Earnhardt, Jr., Denny Hamlin, and Martin Truex, Jr. still use the game for training. Prior to sweeping both races at Pocono in 2006, Denny Hamlin had only seen the track in NASCAR Racing 2003 Season.
The company developed NASCAR games for the original PlayStation, Sega Saturn, and Nintendo 64 under names such as NASCAR 98, NASCAR 99, NASCAR 2000 and NASCAR Road Racing. Also, a big hit for the company was Nascar Rumble, a spin-off of the normal NASCAR racing games. The company expanded into NASCAR games for PC, Game Boy Color for their 2000 game, and the PlayStation 2 for their 2001 game, the last under the old name. For 2002, the series was renamed NASCAR Thunder, and by 2003, has simultaneously been released on GameCube, Xbox, PlayStation 2, PC, and the original PlayStation.
EA Sports decided to split their old "Thunder" titles into two separate racing lines; one for consoles focused on gameplay, and one for PC, which attempted to focus on technical accuracy in the spirit of the old Papyrus/Sierra lines – indeed the PC game used many former members of the Papyrus development teams (although David Kaemmer was not involved). The games were given differing names, as to not confuse the two, with the console series renamed NASCAR 2005: Chase for the Cup (released in 2004, a reference to the new NASCAR playoff format) and the PC series renamed NASCAR SimRacing (released in 2005). Sweeping gameplay changes meant that the "Chase for the Cup" name was dropped from the 2006 edition of the console game. Instead, the game was titled NASCAR 06: Total Team Control. The new name is derived from the new feature by which a player who has teammates in the field can actually switch to their teammates' cars and control them during a race. It was released on August 30, 2005. Released on September 6, 2006, NASCAR 07 is EA Sports' tenth game in the series. NASCAR 09 is the most recent game in the EA Sports NASCAR series. It is available on Xbox 360 and PlayStation 3, as well as PlayStation 2. The NASCAR Series took a different approach in 2009, as EA introduced NASCAR Kart Racing on the Wii console. It was later announced that EA would not make a NASCAR 10, and the series is currently on hiatus because of a drop in sales and now has lost the license they had with NASCAR since 2003.
Starting in 2010, EA's license to make NASCAR games expired. Gran Turismo 5 features NASCAR in the game with cars from 2010 season and some tracks on the NASCAR schedule; 2011 season cars were added later in an update. Also, iRacing.com and NASCAR started a Online Racing Series which started in 2010 and the NASCAR iRacing Drivers World Championships later that year, Other NASCAR Type games will be coming out such as Days of Thunder: Arcade (Based on Days of Thunder). In 2010, it was confirmed that Eutechnyx will begin creating games based on NASCAR starting in 2011 with NASCAR The Game: 2011.
Other NASCAR games include Hasbro Interactive's NASCAR Heat; Papyrus' NASCAR Legends, which took players back to the 1970 season, featuring a different point system, and many different tracks. There is also a pinball game. This game was based on the NASCAR Racing 3 engine; EA Sports NASCAR Revolution (released between NASCAR 99 which came out in 1998, and NASCAR 2000, which came out in 1999); and NASCAR Rumble, an EA game incorporating some of the features of Nintendo's Super Mario Kart, but with NASCAR car designs. On June 3, 2009, at Sony's Electronic Entertainment Expo conference, a trailer for the upcoming PlayStation 3 game Gran Turismo 5 featured NASCAR as one of several new licenses that will be in the game.
Sierra created a NASCAR Pinball game. In the introduction, the player selects one of four different NASCAR drivers: Bill Elliott, Bobby Labonte, Terry Labonte, or Dale Earnhardt. The player then proceeds to the "garage" where they play pinball while the crew works on the car. The player tries to hit each necessary NASCAR piece. Qualifying is next. It takes the player to the racetrack, where a pinball scene is set up with a track running along the edge. There are four races total: Bristol, Atlanta, Talladega, and Watkins Glen. The process is repeated each time a new race comes up.